Blog & Resources.
Direct perspectives on marketing, growth and entrepreneurship. No generic advice, no "10 tips" lists. Only what we see working or failing in real partnerships.
How much should you spend on marketing if your business does €X/month
The "allocate 10% of revenue" formula is a myth repeated by agencies that don't want to talk about ROI. The right budget doesn't come from a percentage — it comes from customer acquisition cost and margin per transaction.
Why Meta campaigns that work for others don't work for you
You see a case study, copy the structure, get nothing. Not because the platform changed — because the context is missing: audience, offer, product and starting point are different. Here's what actually matters.
Agency vs. freelancer vs. Growth Partner — which fits your business
The three don't do the same thing, though all sell "marketing". The difference isn't price — it's the level of involvement, the type of decisions they make and who owns the outcome. An honest guide on when to pick each.
What a product launch that doesn't rely on luck looks like
Most launches are a bet dressed as a plan: big budget, social buzz, explosive first week, second-month silence. A good launch starts 60 days before and is measured 90 days after.
Signs your agency treats you as a client, not as a partner
Reports arrive on time, communication is polite, dashboards look good. But your business isn't visibly growing. Here are the signals most founders see but rationalize away.
The market research most agencies skip
A "persona" in Google Docs isn't research. It's tidy fiction. Real research means interviews, behavioral data and a concrete list of reasons why people buy or don't buy your product.